The Importance of a Brand Identity

The Importance of a Brand Identity

Those who have already started an activity know this well: if your brand is well established and well known, you are at a good point! The recognition of a brand, in fact, is the extent to which your audience is able to identify you through a brand. Building a positive image of your business ensures you more sales and makes launches of new products or more effective offers, because if your brand is recognized it means that you have gained the trust of your customers and, therefore, their loyalty to your brand.



But how do you get to all this? The creation of Brand Identity or the identity of the brand, is a process that every company should undertake to stand out and establish itself in the market. Branding Los Angeles have a couple of tips you can follow:

Message
  • What do you want to communicate to your customers?
  • What is your mission?
  • Your values?


These are the starting points for the slogan of your business, your motto that transmits your product when it is seen by customers. Thus linking your message to the recognition of your brand. This is how brand awareness is created. How to get it? From an overview of your company's strengths and weaknesses you can take a look at the opportunities and how to make competitors, understand which goals you want and can reach together with your employees then further help could be to conduct surveys of the public, perhaps on social media, in Instagram stories, to understand where you should direct your path, to whom to address your offer and how to manage communication with your customers.

Consistency
Did you choose a specific font, a precise size or a particular color? Well, everything about your business must be compliant. The images you use in posts on Social Media Los Angeles or e-commerce, the typeface of captions, gadgets (folders, notepads, invoice sheets, pens, headed paper) and above all the logo, must absolutely reflect your choices and everything must be uniform. Do not forget the website, telephone messages, the automatic signature of the emails, in short, do not neglect anything, because professionalism lies in the details.

Rebranding
It may happen, at some point, to need a "refresh": to restart with a new management to remedy mistakes made in the past for defective products or negative experiences. SMO Agency recommends A great expedient is to redo the look, but always remaining themselves. This also applies to business: sometimes a change in the color tone of your brand, simpler lines, a cleaner font, an update of contents or company policies, can bring a breath of freshness and novelty that will reconfirm your brand in the eyes of your loyal or online customers. Don't be afraid to dare with a new logo!

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